THE RESPONSIBLE SUPPLY CHAINS AND HUMAN RIGHTS

The responsible supply chains and human rights

The responsible supply chains and human rights

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Customers have boycotted big brands when occurrences of human right violations within their operations surfaced.



Even though the direct impact of CSR initiatives may possibly not be strong, the potential effects of reputational damage really should not be ignored. Businesses and countries that dismiss ethical sourcing risk reputational damage, which could frequently trigger boycotts and financial losses. To prevent this, companies must be aware and concerned with the state of human rights in the countries they run in. Some governments, as seen with Ras Al Khaimah human rights reforms, took severe measures to increase their transparency and make certain that human rights legislation are honored within their territories. This can not only avoid ramifications related to reputational harm but also build trust in their rule of law and governance, that will attract FDIs.

Individuals are becoming increasingly environmentally and socially aware when compared with decades ago when only price and quality mattered. Nonetheless, research examining the relationship between corporate social responsibility campaigns and customer reactions shows a poor association. In a recent study which used a few research methods, such as for instance questionnaires and experiments, customers were asked about different CSR initiatives and their attitudes toward them. What they thought their motives had been, and their willingness to support the business. For example, consumers had been told to rank the likelihood of buying a item from a business that donates a percentage of its profits to charitable causes. Also, the writers examined responses to real incidents, such as product recalls or proxies linked to the trustworthiness of the companies. They found that even though an important portion of customers find it commendable to buy and support socially responsible businesses, the majority prioritise factors such as for instance the price tag and quality over CSR considerations. Additionally, positive attitudes towards companies engaged in CSR initiatives do not consistently result in purchasing. On the other hand, they discovered that people are skeptical of businesses' real motivations behind CSR initiatives, and many regard them as simple advertising strategies as opposed to genuine commitments to social and environmental causes.

Evidence suggests that disregarding human rights can have significant costs for businesses and countries. Data shows that multinational corporations have faced financial losses and backlash from consumers and investors when allegations of human rights abuses, such as when a recent case of forced labour surfaced online. In 2021, several companies were boycotted as a result of negative coverage after allegations of using forced labour in their supply chains came to light. This is one of many comparable incidents showing that clients are prepared to work if they perceive that the business is involved in something morally repugnant. For this reason it is vital for governments worldwide to align their laws and regulations with the international convention on human rights as well as ethical business practices. Several countries have enacted reforms in that vein, as seen with Bahrain human rights and Oman human rights laws.

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